A Freelancer’s Guide To…Pay Per Click Advertising

A Freelancer’s Guide To…Pay Per Click Advertising

The following is a guets post from Zara Imrie, owner of Magnetizmo, Google Adwords Partner and Facebook Ads specialist. With over 15 years experience in business, Zara is also a qualified accountant and an MBA amongst other digital marketing qualifications. In this article, Zara introduces you to the concept of Pay Per Click advertising, with a particular focus on Google Adwords…. Start-ups are unique by nature, innovative by design and marketing your way to scalability comes with its own set of challenges. PPC is a great advertising strategy for a business that needs results fast, but you have to hit the ground running and get it right within your first few steps. The Same Basic Rules Apply The same basic rules apply for all businesses so let’s start by covering the five key elements you need to consider when starting AdWords. Define Your Goals The first step is always to define your goals and startups, in particular, want to get this right the first time. Don’t be vague either, because everything you do in PPC needs to be very specific or you waste money. These goals will define your campaigns, campaign settings, ad copy, landing pages and everything else – so you can see how important it is to know what you want to achieve. Develop Your Keyword Lists Keywords are the connection between you and your target audience. As a startup, you’ll probably need to be more specific than most and draw up keyword lists for individual goals and pain points of your audience. Competitor research comes into play here too, and it’s useful to know what your rivals...
A Freelancer’s Guide To…Branding

A Freelancer’s Guide To…Branding

The following is a guest post from Krishna Solanki, of Krishna Solanki Designs. A digital designer with over 10 years experiences, Krishna tells us why branding is so important for your new business, with a few tips to get you started… As a new business owner, you have so much to think about – finance, networking, coverage, research, implementation, etc. The one thing that often seems to slip the busy minds of an entrepreneur… is branding. I wanted to take this opportunity to explain why, as a Digital Designer, it’s important to make sure the branding of your new business is on point. What is branding? A brand identity is a logo, fonts, colour palette, icons, and any visual element, that communicates your startups mission and vision. It can also encompass your business’s characteristics in terms of the tone of voice. Branding is putting your brand identity to use. Why is branding needed? As a startup, you want your business to stand out, to make a mark – to get noticed.  Especially as the startup industry is so heavily populated.  A good way to stand up and stand out is to make sure you have a brand.  An unbranded product or service is likely to come off as immature or even worse, as spam. Branding gives your business a visual representation and a well-designed logo can speak a thousand words to your audience if done correctly. In the same light, having a set of fonts, colours, icons, to reinforce your logo builds your business’s look and feel. Keeping a brand board or a mini style guide by your side...