Entrepreneurs’ biggest challenges and how they overcame them

Entrepreneurs’ biggest challenges and how they overcame them

The following is a reproduction of an article which first appeared on The Guardian Small Business Network, on 23rd February 2016: What’s been your toughest hurdle as an entrepreneur? Cashflow, marketing and working out a sustainable business model are common problem areas. Five business owners explain their toughest challenge and small business mentor Ed Goodman offers his solutions Julie Creffield is the founder of Too Fat too Run, a business that offers online coaching programmes and retreats, which was developed from Creffield’s popular running blog. She explains the difficulty of overcoming other people’s criticism of her business idea: “The biggest challenge for me was (and still is) ignoring the people who told me it wasn’t possible. Some think that what I do is a gimmick or that it is duplicating what is already out there. Right at the start, a business advisor told me what I had was a hobby and that you could never earn a living from being a blogger.” Ed Goodman says: “For a start, forget what other people tell you and find out the facts for yourself. Sure, you may be duplicating what’s out there, but so do many other successful businesses. “Start with your end result in mind, then you’ll know where you’re going and you’ll be better able to ensure that the steps you take are always in the right direction.” Brand Exposure Charlene Laville, founder of London-based Nizz cosmetics, which produces lipstick suitable for vegetarians, has found it hard to win press coverage. “The biggest challenge so far has been exposure – I’ve had to compete with other cosmetic brands that have...