Social Media: The Sidecar Analogy

Social Media: The Sidecar Analogy

Running a business is a journey more and more people are choosing to make. And if you’re reading this having taken or started that journey, you’ll know it’s not an easy journey to take, but it can be very enjoyable and rewarding. One thing running a business isn’t, is it isn’t like riding a bike. However, for the purpose of this article, I’d you to imagine that your business is a bike. A gorgeous, sexy, beast of a motorbike. All parts of the bike work in harmony with each other, including at least one passenger to drive it forward, so together the bike and rider can successfully navigate any bumps in the road they may face together. The tank is full, the engine is purring, so it’s visor down and let’s ride! Now I’d like you to picture, sitting alongside the motorbike, is a side car carrying as many passengers as it can (usually one, I know, but it’s your imagination so fill your boots). That side car is unable to move without a reliable motorbike to guide it. It has to compliment how the bike looks or it’ll appear ridiculous, possibly event mocked. This is how I see social media. In this analogy, the bike is the business. Each part working together, like the stands of a business (marketing, finance, operations, etc.), ensuring the progress of its journey. The side car (the social media aspect of a business) adds personality, compliments the bike, picks passengers up on the way and drops them off too. It isn’t attached to one part of the bike (e.g. solely to marketing) but...
The Misunderstanding of Freelancing

The Misunderstanding of Freelancing

“That goodness it’s Frida…. no wait, I’m a freelancer” – Anonymous. Whenever a new member joins Freelance Heroes, they’re presented with two questions: 1. Thanks for joining Freelance Heroes; a helpful and supportive community for UK Freelancers. We just need to check a couple of things. First of all, where in the UK are you based? The reason for this question is that Freelance Heroes is a peer support community of UK freelancers. And it’s far easier to provide that support when you can understand the working conditions, marketing tools, taxation responsibilities, etc of those you’re supporting. 2. What kind of freelance work do you do? Again, this is to help us to ensure the group is full of freelancers only, rather than companies trying to sell into the UK freelancing community. This second question create a response that I’d not seen in the previous 3000+ responses, which went “I wouldn’t call myself a Freelancer as that to me signifies no ambition for growth.” Now I hate labels for the sake of them, whether it’s “solopreneur”, “mumpreneur”, or “freelancer”, and who am I to tell people what they should or shouldn’t call themselves? My issue with this response was the way it implies that freelancing = lack of growth mentality. I know several successful people who started life as a freelancer, and have grown to run their own agency. Kelly Molson, former freelancer, and now Founder/CEO of the award-winning digital agency Rubber Cheese, wrote “That’s a ridiculous statement. Paul and I essentially began Rubber Cheese as two freelancers working under the brand.” She added “If even you have no...
The Sound of Freelancing

The Sound of Freelancing

“Music is not sound. Music is using the sound or organise emotions in time.” – Krystian Zimerman During this year’s National Freelancers’ Day, organised by IPSE, I thought I’d start a twitter thread which would help create the ultimate freelancing playlist. As it’s #NationalFreelancersDay, and for a bit of fun, what song would you put forward to be the “national anthem” of freelancers? pic.twitter.com/YRAbPusgdY — Ed Goodman (@edagoodman) June 28, 2018 What followed was the most extraordinary selection of tracks and their reasons. Here is a selection of the 93 responses posted…   Bills by LunchMoney Lewis. 🤣 https://t.co/CfNUYDlKDA #NationalFreelancersDay — rachel stroud (@rachelstroud) June 28, 2018 Gotta be a bit of retro Donna Summer – She works hard for the money!! https://t.co/e0YhkCE9pF — Kate Chapman (@_KateChapman) June 28, 2018 The Commodores – Nightshifthttps://t.co/HradXj07HX Pulled a few late ones with their help over the years! — Chris Bowles (@bristolanimator) June 28, 2018 Me, Myself, I – Joan Armatrading. https://t.co/oBLnjEDksT — Phil Welch (@welchwords) June 28, 2018 Sometimes… The Tide is high but I’m holding on, by Blondie… but always My Way, by old blue eyes. It can be tough but at least we’re all doing it our way rather than putting on a suit and hating every minute. — Sean Hargrave (@seanhargrave) June 28, 2018 Hi Ed @edagoodman how about Edith Piaf’s ‘No Regrets’ as the ‘national anthem’ of freelancers #NationalFreelancersDay — Jilly Clark (@Jilly_Pepper) June 28, 2018 Have you heard @Xero‘s parody of @Adele‘s chasing pavements? 💸😂 https://t.co/w9g7qg00kD #NationalFreelancersDay — GoCardless (@GoCardless) June 28, 2018 And then there’s my favourite. This… Dolly Parton’s classic ‘9 to 5. Then...
How to Build an Online Community

How to Build an Online Community

“When you’re surrounded by people who share a passionate commitment around a common purpose, anything is possible.” – Howard Schultz, Founder and Former CEO of Starbucks I was recently asked to talk at the wonderful Marketing Meetup in Cambridge, organised by charming and inspiring Joe Glover, about how to build an online community. This was as a direct result of the growing Freelance Heroes Facebook group which has over 3200+ members in the 2 years since it was started. Annie Browne and I describe the group as “the voice of UK Freelancers!” As well as “A community of freelancers from across the UK; supporting and encouraging one another, skill sharing and representing their freelance network UK wide” As one twitter user wrote… @teamIPSE If it wasn’t for #FreelanceHeroes my business wouldn’t be going strong today. Hats off to @edagoodman for creating a community of friendly support and networking. In 18 months I’ve spent zero on marketing thanks to this group. What more can I say. — Web Lad (@WebLadUK) May 30, 2018 Back to The Marketing Meetup, and my talk was pitched at people who were looking to grow their own online community to help their brand or cause. Here is a recording of the meetup… You may also like the deck I used to support the talk, which can be found here… What about you? What are you tips for building an online community? What is it that you like or dislike about Facebook and/or Linkedin Groups? I’d love to hear your thoughts, experiences, and stories. So please let me know here or at...
Why MicroBizMatters For Freelancers Too

Why MicroBizMatters For Freelancers Too

“Opportunities often come from collaboration, and the skills to succeed in your own business often come by learning from other businesses” – Tony Robinson OBE Every January, the world’s largest social media event for Micro Business Owners takes place on Twitter and Facebook. Launched by Tony Robinson OBE and Tina Boden, Micro Business Matters Day is an entire day decitated to taking action, by learning from others and inspiring others by sharing your experiences and knowledge. In this video, I talk with Tony (as well as a cameo from Adrian Ashton) about why MicroBizMatters Day dedicates an entire hour to the millions of freelancers, with Freelance Heroes...