Social Media Guide / Trainer
We all have our own personality and style of communication, and social media can play its own part in helping us to grow our businesses by displaying this style to communicate effectively with our existing network and new audiences.
Analyst and writer, Brian Solis, wrote that “Social Media has more to do with sociology and anthropology that technology.” It’s this philosophy of social media that I also subscribe to, which is why I won’t manage your social media for you.
I will, however, share my skills and knowledge to help you manage your social media. My Social Media Training is tailored to the needs of the business and, roughly speaking, covers the following:
- From Beginner’s Guides to Advanced Masterclasses
- Strategy/campaign planning
- Audience and competitor research
- Developing creative marketing content and going viral
- Introduction to each relevant social media platform
- Using paid advertising to reach a wider audience – including Twitter ads
- Impact of video content – from YouTube to Facebook Live
- Using Google URL builder and Google Goals for ads and campaigns
- Measuring success and ROI
Each course is fully interactive, including a Q&A and discussion throughout. The final facts are that my training:
- Is available in 121 sessions or more. The largest training session so far has been to over 120 delegates.
- Is available anywhere in the UK, Europe, or globally.
To get in touch about my social media training work, please get in touch here.
In the meantime, here are just a few of my blogs on how to get the best out of social media.
The Best Sources for Free Stock Photos
A camera is a ‘save’ button for the mind’s eye. — Roger Kingston Images are an essential tool in bringing online content to life, whether it’s a blog or website. In this short video, from Digital Splash Media, the concept of the picture superiority effect is explained, making an overwhelming case...
How to Get The Most From Facebook or Linkedin Groups
“Helping others is the way we help ourselves” – Oprah Winfrey When a new Business Park opened in Cambridge, the managing company of the site decided to host a “Meet the Neighbour” networking event, allowing residents of the park to see who is based around them and what they...
How To Get More Life From One Blog Post
“Creativity is making marvellous out of the discarded” – Unknown Creating content is one of the constant challenges for many businesses looking to implement their social media strategy. And while sourcing fresh content is the right thing to do, it’s often worth looking back and seeing how previous blogs...
The Do’s and Don’ts of Using Hashtags
Friends don’t let friends #use #too #many #hashtags During my social media training courses and consultancies, I’m almost always asked the questions “what is a hashtag?” and “when should I use one?”, and the concept of hashtags is probably one of the more challenging lessons of anyone new user...
The Best Sources For Your Blog Writing Inspiration
“Either write something worth reading or do something worth writing” – Benjamin Franklin. Let’s kick this off by saying that this isn’t a post to convince you that you need to write a blog. If you Google “does my business need a blog?” there are over 280 million pages...
Dealing With Your Social Media Mistakes
“I was born to make mistakes not to fake perfection.” – Drake I recently wrote a blog, “How to Deal With the Bad and Ugly Comments on Social Media”, which looked at how to deal with the any negative comments that you may receive on your social media pages. But...
How to Deal With Any Negative Comments on Your Social Media
“Disaster gave me two things: a moment to react and a decision to overcome” – Michael Dooley, NYTimes Bestselling Author and Entrepreneur. I read an article this week from Inc.com contributor Jessica Stillman, entitled “How to Bounce Back from a Social Media Disaster”. It reminded me of an increasing...
Social Media Is, And Always Has Been, Free. Or Is It?
“Nothing in the world is free” – My Dad There are many reasons why the adoption of Social Media, as we know it today, was so rapid: e.g. Easy access – mobile technology, increase in Wi-Fi and 3G coverage, etc. The concept of sharing is deeply ingrained within us...
Social Media and the Rule of Quality
When you’re sourcing content that you what to share on social media, remember that “quality beats quantity”. I guest that many of you want to consistently post articles, links, etc., and there are some great scheduling apps to help you to do this, but it also has to be valuable...