Why You Need To Get Involved in #MicroBizMatters Day 2018

Why You Need To Get Involved in #MicroBizMatters Day 2018

Everyone has a plan until they get punched in the face – Mike Tyson Search the internet for “Small Business Support UK” and Google will throw back almost 9 million results and, no doubt, much of it is very valuable in your drive to plan the future success for your business. But, as Freelance Heroes proves time and time again, the most valuable support comes from those who have walked in the same shoes as you. And with over 5 million micro-business owners in the UK there’s a good chance you’ve walked past, held the door open for, and connected on social media with a micro business owner today already. Where does your peers support come from? With all this planning you do, who do you turn to when you get “punched in the face”? On Friday 12th January 2018, Micro Business owners come together for the 3rd annual MicroBizMattersDay, the world’s biggest, annual, social media enterprise extravaganza. The day is organised by, run by and for micro (0-9 employees and under £2 million turnover) business owners everywhere. During the intense day of Recognition, Action, and Learning, there is even more practical help, from thousands of real businesses, that has ever been sought or given. It’ll also trend on Twitter for close to, if not over twelve hours, yet again. So, how can you get involved, especially if you can’t make it to XYZ Social & Works, which is the home of MicroBizMattersDay for this year? Here are 4 ways… 1. Watch the learning hours online via microbizmattersday.rocks, as well as live streaming on the event’s Facebook and YouTube channels. Freelance Hereos...
How To Get More Life From One Blog Post

How To Get More Life From One Blog Post

“Creativity is making marvellous out of the discarded” – Unknown Creating content is one of the constant challenges for many businesses looking to implement their social media strategy.  And while sourcing fresh content is the right thing to do, it’s often worth looking back and seeing how previous blogs can be repurposed, both to continue to engage with the same message as well as reaching a new audience in a more social media savvy way. Let me show you an example. Here’s a post I wrote (relevant to this one too, I should add) “The Best Sources for Your Blog Writing Inspiration”. The reason for sharing this is so I can show you how to get the most out of this post. Here are some ideas: Create an audio version (Or, if you’re feeling adventurous, a podcast). * There is an audience who like to learn while walking the dog, driving the car, etc. Recording an audible version of your post will get your message/thoughts out to them too. Create a video version * Using your webcam and a half-decent mic, you can talk your thoughts into a camera. Google loves video, as do some of your audience. Take a quote from your article and create an image from it. e.g. from my article above, I could use this:   Using these simple ideas, 3 blogs will give you of at least 12 pieces of content. And you can share old content again, so these can be used more than once. There’s more too (although these ideas require a little more effort): Use the basis of a blog to...
The Do’s and Don’ts of Using Hashtags

The Do’s and Don’ts of Using Hashtags

Friends don’t let friends #use #too #many #hashtags During my social media training courses and consultancies, I’m almost always asked the questions “what is a hashtag?” and “when should I use one?”, and the concept of hashtags is probably one of the more challenging lessons of anyone new user to twitter or instagram.  As succinctly as I can, here are the answers to those questions: What is a hashtag? Wikipedia says “A hashtag is a type of label or metadata tag used on social network and microblogging services which makes it easier for users to find messages with a specific theme or content.” It’s a specific conversation topic. For example #MWL17 (Marketing Week Live), #BBCQT (BBC Question Time), #FACup, #UKBusinessLunch, etc. It’s a chance to offer a view on a particular topic and to be part of a conversation. What is it not? This (taken from an actual tweet)…  When should I use one? A hashtag is a specific conversation. It’s a group – be it 50 or 5000 people – talking about a particular topic, rather than just making a noise that can reach a wider number people. Note, I said “number of people”, not “audience”. There’s a big difference between the two. Once you’ve learnt this, here are some more practical steps for their use. Before you add a hashtag to your social media posts, use the search tools to understand how it’s currently being used. Ask youself why you are using it? If it’s only because you want your tweet to be seen by more people, then is it worth it? One article I read on...
A Solution To The Painful Commute

A Solution To The Painful Commute

Train or tube strikes, leaves on the line, signal failure – commuting can be such an arduous part of the day. Yet is also a necessity. Or is it? Living and working for most of my life in London, I’ve spent too much of my life stuck on a packed platform, or hearing the messages “I’m sorry for the delay to your service this morning blah blah blah!” And it’s not just public transport. As I write this, there are commuters running late for work all over the country, due to traffic incidents and roadworks. In November 2016, The Guardian reported that “the number of workers who commute daily for two hours or more has increased by a third in five years.” They added that this is experienced by 3.7m workers, or 1 in 7 of UK workers. However, despite knowing that this happens several times each day, month, and year, employers and employees seemingly remain oblivious to the alternatives that can benefit them both. Every time there’s a delay into work, frustration kicks in, morale suffers and productivity slows. One report even stated that each Tube strike costs the London economy anywhere between £50m-£200m each time. I don’t know how accurate that is, but it’s still a cost that many businesses could reduce. One thing is for sure, is that if you rely on commuters to travel in to your office to work, your business will – at some point – be impacted and will suffer as a result. The Solution Instead of forcing an employee to force their way in through a train strike, give them the...
The Best Sources For Your Blog Writing Inspiration

The Best Sources For Your Blog Writing Inspiration

“Either write something worth reading or do something worth writing” – Benjamin Franklin.  Let’s kick this off by saying that this isn’t a post to convince you that you need to write a blog. If you Google “does my business need a blog?” there are over 280 million pages to cover that topic, while remembering that many businesses have grown successfully without one. I will post a few stats though: Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. (Source: DemandMetric) 69% of marketers say content is superior to direct mail and PR. (Source: Custom Content Council) The most common content marketing delivery mechanism is social media, used by 87% of marketers. (Source: CMI) The one thing that I will say for blogs at this point, is that they’re valuable content to help your social media goals as well as having SEO benefits. Back to this post though, which is designed to offer some suggestions about where your content ideas could come from. So, in no particular order, here goes: Inbound Customer Contact – What questions are your customers and prospects asking of you – through forms, phones calls, emails, tweets, etc? What do they want to know that could form the content of a blog post? Competitors – What are your competitors talking about and what angle could you write from, that is relevant to your audience? Social Media Search – Search for your keywords on twitter, Linkedin, etc. that could tell you what your target audience are talking about and asking of each other. Forums & Groups – For example,...
Dealing With Your Social Media Mistakes

Dealing With Your Social Media Mistakes

“I was born to make mistakes not to fake perfection.” – Drake I recently wrote a blog, “How to Deal With the Bad and Ugly Comments on Social Media”, which looked at how to deal with the any negative comments that you may receive on your social media pages. But what if you’re the one making the faux pas? How do you come back from that? In this instance, I’m not talking about grammatical errors or using too many hashtags. That’s for another post. Firstly, remember that you’re only human. Most of the mistakes I come across are extremely small and stem from having the confidence to try stuff out.  In many cases, mistakes can humanise our businesses, which add to the story and personality that we’re trying to convey. Waitrose One of my favourite examples, included in  – which also highlights that these things happen to big brands as well as small ones – comes from the supermarket chain, Waitrose. In September 2012, they invited their twitter followers to finish this sentence “I shop at Waitrose because…” The idea of the exercise was to encourage customers to praise their shops, e.g. their service or range of products. What they received was largely anything but that and the tweets that followed included: “I shop at Waitrose because Clarrisa’s pony just WILL NOT eat ASDA Value straw.” “I shop at Waitrose because I don’t like being surrounded by poor people.” “I shop at Waitrose because the toilet paper is made from 24ct gold thread. (Unless it’s the Essentials range)” “I shop at Waitrose because I want to prove to Jeremy Kyle...