Naming a business isn’t always easy as it can create an impression of your business before any contact with you has been made. In fact, for some, choosing the right name can be a downright overwhelming, frustrating, and exhausting experience.
I can remember how frustrating the naming process was for our new coworking space. We went through a lot of chopping and changing before finally deciding on ‘Cambridge Business Lounge’, which I chose because I wanted to create an impression of professionalism and informality – like an airport business lounge. As for my mentoring service, I simply went with my name… for now.
The right business name can prove to be your most powerful branding tool and naming it requires a lot of consideration. You also need to think carefully about your name for legal reasons, as well as the marketing ones. Part of your decision also rests on answers to “is the domain name available?” and “has the name already been registered with Companies House?”
If you’re selling your own knowledge, than naming a business should be, very simply, named after you such as, “Ed Goodman Business Support”. If not, these following suggestions will help:
Creating The Right Name For Your Business
Compile a list of words that describe what you do, who you help, the problems you solve, etc.
Then choose the ones that strike a chord with you the most and suit the personality that you want to portray. You could also use a thesaurus to find the synonyms of your preferred keywords, for more suggestions.
Once you know the exact business name you’re after, check with a domain registration tool to see if it’s available, such as https://www.123-reg.co.uk/.
If it is, then well done, you’ve done it. You can now ‘Finally’ section towards the end of this post.
If not, then read on…
Okay, you now need to find an alternative name. Have a look at leandomainsearch.com or bustaname.com which offers suggestions of available domains based on your preferred keywords. If you’re looking for something completely different, then try wordoid.com which suggests made up words and is a creative way to find a catchy name for your new venture.
This will all take time, but it’s time worth spending. Remember, it’s your name and going with your gut instinct may well be the best option for you. Once you’ve narrowed it down to one or more names for your business, try them out on potential customers, investors, and co-workers to get their feedback.
Once you’ve decided on the name, the last hurdle will be to register with Companies House and hope it’s available. There’s more information about the legal rules for choosing a business here at https://www.gov.uk/choose-company-name.
Well done, you may now have come up with the ‘perfect’ name for your business. Even if that’s the case, hold back on ordering the business cards just yet. Give yourself a day or two and look at it again with a fresh pair of eyes. You may feel differently about the name which will prompt further ideas and action. Of, it may clarify your thoughts that the name is just right for you. If so, you’re on your way.
What name did you come up with? What did your list look like? Let me know and contact me here and I’ll be happy to give you my thoughts too. If you came up with your name by another method, I’d love to read your story below. Leave a comment.